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Crossed design, India, Design strategy, product strategy, game design, board game, learning & education, visual design, packaging design

Nembo - Making Maths fun with a set of Board Games

Spearheaded the complete experience design of Nembo gamebox from concept, branding, packaging, content to production & e-commerce website.

Crossed design, India, Design strategy, product strategy, game design, board game, learning & education, visual design, packaging design, user testing, students, educators, parents

Tinway is a social enterprise with a focus on experiential learning for learners in India. Crossed Design devised a strategy and directed the Tinway team to design and launch a

set of math-based board games.

Approach

With their aim to improve the quality of education, Tinway wanted to make learning maths fun using games. Crossed design interacted with students, educators and parents to understand factors involved in learning process.

Crossed design, India, Design strategy, product strategy, game design, board game, learning & education, user research, user interaction, students, educators, parents

Learning with Games

Playing games with friends is one of the favorite activities for kids. Games can act as an effective learning tool with potential benefits like:

​​

  • Engagement and focus

  • Concept retention

  • Interaction & teamwork

  • Critical thinking

  • Social skills

Crossed design, India, Design strategy, product strategy, game design, board game, learning & education, visual design, packaging design, ideation, brainstorming

Product Strategy

A holistic product strategy was conceived to help Tinway in designing the board games and placing it in market.

The strategy involved 

  • Concept development

  • Prototyping

  • Content & production

  • Brand identity & strategy

  • Packaging design

  • UX design for e-commerce website

  • Product placement

  • Social media marketing

Nembo Game Box

Nembo game box is a 16-in-1 kit of math-based games.

The games are designed for students of standard 5 to 7 and cover maths concepts like:

  • Arithmatics

  • Geometry

  • Units & conversion

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Crossed design, India, Design strategy, product strategy, game design, board game, learning & education, visual design, packaging design, game kit
Crossed design, India, Design strategy, product strategy, game design, board game, learning & education, gamified learning, visual design, packaging design, game kit

Packeging Design

Crossed Design took the production of the game box, overseeing everything from content, to visual language and packaging. The box is designed as a chest to hold game boards and other components for 16 games for ease of storage and carrying around.

Crossed design, India, Design strategy, product strategy, game design, board game, learning & education, gamified learning, visual design, packaging design, game kit
Crossed design, India, Design strategy, product strategy, game design, board game, learning & education, gamified learning, visual design, packaging design, game kit, e-commerce, marketing strategy

Product Placement

Nembo is designed as a supplementary tool that can be used in classroom, among friends or at home. 

Crossed Design designed the experience for e-commerce website for Tinway heading ideation, information architecture, user-flows, wireframes.

The game box is made available on e-commerce sites like Amazon as well. We drafted out a strategy to build Tinway's presence on social media platforms.

Crossed design, India, Design strategy, product strategy, game design, board game, learning & education, gamified learning, visual design, packaging design, game kit, e-commerce, marketing strategy, social media marketing
Crossed design, India, Design strategy, product strategy, game design, board game, learning & education, gamified learning, visual design, packaging design, game kit, e-commerce, marketing strategy, social media marketing
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