Everything you need to kickstart design research.
Research is the most crucial step in innovation, as it provides an understanding about users’ behaviour and actionable insights anchored in their behaviour, needs and dreams for the future.
​
Unlike conventional research methodologies, design research amalgamate and curate methods and techniques from the toolboxes of ethnography, anthropology etc. to discover not just insights, but a whole new perspective and fresh ideas which you would never dare to think!
open-source archive of Innovation Methods
Everything you need to kickstart UX research.
Research is the most crucial step in innovation, as it provides an understanding about users’ behaviour and actionable insights anchored in their behaviour, needs and dreams for the future.
​
Unlike conventional research methodologies, design research amalgamate and curate methods and techniques from the toolboxes of ethnography, anthropology etc. to discover not just insights, but a whole new perspective and fresh ideas which you would never dare to think!
Open-source archive of Innovation Methods
EMPATHY
HI.
In Home Immersions
To deep dive into the behaviour, motivations & pain points of the users; Through a structured moderation guide in TEDW format, designed for open conversation.
Empathy
LW.
Longitudinal Walkthroughs
To observe user behaviour and specific activities, over a period of time as the events unfold in real time.
Empathy
GI.
Group Contextual
Inquiry
To Observe users’ interaction and behaviour in a group when trying to achieve a collaborative task.
Empathy
CS.
Card
Sorting
To explore relationships among various parameters and to understand the hierarchies, preferences & selections by user.
Empathy
ME.
Metaphor
Elicitation
To decode users' deepest thoughts and feelings, both conscious and sub-conscious, to understand mental models of the users.
Empathy
DEFINE
UP.
User
Personas
To identify dominant user personality types illustrating varied lifestyles, usage patterns, social influencers, motivators et al. of each personality.
Define
UJ.
User Journey Map
To illustrate the real, ideal journey of the user through a service (eg: buying, onboarding journey) capturing all use cases and important points of interaction.
Define
AM.
Affinity
Mapping
To make sense of the mixed & complex data collected during research by clustering it based on similar patterns or themes.
Define
HMW.
How Might We
Statements
A statement To define clear problem statement (brief) for focussed ideation. A good HMW opens up the exploration space, ensuring that ideation is not directionless.
Define
IDEATE
C8.
Crazy
Eight
To generate lots of divergent ideas quickly without critical examination. Best for loosening of creative muscles in early stages of development.
Ideate
SK.
Solution
Sketch
To create a fully detailed out solution by combining most relevant ideas and illustrating it using frames, pictures, words etc. to show how it works.
Ideate
Prototype
SB.
Story
Boarding
To Communicate ideas through visual stories that showcase how they fit into the users’ lives. Used to illustrate the solution from start to finish, highlighting key moments.
Prototype
WF.
Wireframes
To establish the basic structure, content, hierarchy and schematic arrangement of a page, in order to best achieve it's functionality.
Prototype
Validate
UT.
Usability
Testing
To evaluate and identify issues in product/service from usability stand point with the real users as they try to complete typical tasks.
Validate
RP.
Role
Playing
To identify usability, functional, emotional issues through a role play. Used specially in cases where real users or products are un-available.
